Project RIDE is a Non-Profit Organization funded by the State of California.

Project RIDE was founded on the goal of protecting the community, specifically the import automotive community, by influencing community opinion leaders and educating the general public on the practices of Big Tobacco.

Project RIDE has expanded beyond its humble beginnings by educating the general public.

Tobacco, alcohol, and other commercial industries have developed disturbing new tactics to attract this community, including adults-only tents, free sampling of candy look-alike products, and marketing that falsely associates masculinity (and their products) with high risk, sex, fast cars, and underground cool.

This site was created so that the general public especially fans of the import car scene can and may report instances of Big Tobaccos continuing efforts to influence the import automotive community.   

We at Project RIDE thank you for your assistance and continued future support.